The first summer I sent my son to day camp, I tried to cram his lunch, towel, bathing suit, rain jacket, and various other doodads into his cute little preschool backpack. Epic mommy fail.
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I take lunchbox shopping verrrrry seriously. I need a durable, reusable lunch pack for the kids that is insulated, looks great, is eco-friendly, and stays closed (so the leftover crumbs don't take up residence in my car). Take it from a woman who just took on a thousand goldfish crackers wreaking havoc in the trunk: we've found a fabulous new option.
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Before I was a cool mom, I was a cool aunt with very high standards. Lucky for me, being a cool aunt in New York City isn't tough, as fabulous boutiques beckon from just about every other corner.
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Diaper bags are kind of like minivans. They are super practical, but don't exactly scream funky fresh. But this new Tokidoki and Ju Ju Be diaper bag collaboration is like taking your Honda Odyssey and making it a low rider.
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Ah, the poor humble placemat. Sure, placemats serve a noble purpose: to keep spills and mess (somewhat) contained. But have you ever fallen in love with a placemat?
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During this back-to-school season, it can be kind of easy to forget that there are some kids in the world who don't go to school at all. But you can help--all with the purchase of a super-cool bookbag or backpack from an amazing company.
It's 2012, and we still don't have our jet packs, hovercars, and personal house-cleaning robots. But we have found that robot backpacks are super hot, so we've rounded up a fantastic collection of the very best ones, to keep your kid company at school.
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I've always liked I've always liked BuiltNY's lunch totes, so much so that I own a few of them myself. I can assure you they've all stood the test of time. And the test of peanut butter.
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The summer is almost officially over and that means one thing: The launch of our sixth annual Back to School Shopping Guide, featuring close to 150 goodies that will make your little and big kids' school year the coolest one yet.

Once again, we're super happy to be working with Old Navy--and not just because it's so fun/weird to see Jason Priestly in their new TV ads. If you haven't checked out their insanely good sale online yet (seriously, there is a lot under $10 and tons of tees for $5), I've put together just a few looks for boys and girls.
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I learned the hard way, as have many parents, that if you buy a cheap backpack for your kid, even your toddler, you will be buying a second (and possibly third) backpack before the school year is through. So now I look for good quality, functionality, and still a cute design.
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