Reinventing the beach towel

It's not too often that I get excited about a beach towel for kids. Yes, I get it - some have cuter patterns or whatever. But in the case of Towelmate, they really did reinvent the beach towel for both kids and adults--and it's awesome.

 

Hit the Towelmate website and you'll find a brilliantly simple idea--towels with a little zipper up one side, forming a small pocket for your keys or money. Or in the case of the kids' beach towels, lotion and little treasures. In fact, I love that right inside the pocket it say "shells."

The mermaid towel for girls is adorable (although as with all products I could live without the company logo on the front). I imagine the fun design will appeal to girls from toddler through tween. And the soft cotton velour is definitely a step up from the scratchy company logo towels we've amassed from who knows where.


However the boys' motif--a little train--is definitely suited towards the preschool set. I'm hoping that with more success will come more designs all around.

And if you want one for you--the person with actual valuables to stash away at the beach--there are a few Towelmate towels for adults including a nice hibiscus print (just pretend you didn't see the getup of the model in the photos), a colorful chevron, and a basic striped towel that should appease the menfolk.

I could think of worse ways to start my summer than with the knowledge that I'm not going to lose my keys at the beach. -Liz

Find clever beach towels for kids and adults online from Towelmate

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