Presenting Stitch Labs – Small business owners and aspiring professional crafters, this one’s for you.

Many a mom has dreamed of running her own craft business– me included. My Etsy shop never got big enough to merit any sort of organizational system, but if it had, I suspect I would be totally lost, much like Lucy was in that candy factory. Inventory, shipping, and labels, oh my!

When your product rocks, it gets complicated fast.

Stitch Labs is the latest venture by our pal Willo O’Brien from Willotoons, which means there’s a cool business owner herself that you can trust at the helm. The minds behind the premise believe that running an inventory-based business should be simple, intuitive, comprehensive, and well-supported. In other words, when you have a problem, you don’t go into a phone queue and wait to speak to someone in India. It means the business owners at Stitch Labs pick up the phone and walk you through the solutions you’re hoping for.

We haven’t tried it, but it was all the buzz at SxSW this year with the crafting community, including earning Best in Show in the Techcocktail startup competition. And the current customer roster is already pretty impressive, from letterpress studios to jewelers to a very cool San Francisco footwear company.

Intrigued? The overview video makes it seem so easy, and the interface for entering, maintaining, shipping, and tracking inventory is elegantly simple.