Hatch - The chic line of maternity fashion, now on sale

When I first saw the new maternity line, Hatch, I wanted to order every single piece in the collection. Now here's the funny thing--I wasn't even pregnant then.

[don't miss a great discount and a tie-in with one of our favorite charities after the jump]

 

Hatch was born when designer Ariane Goldman, the founder of twobirds Bridesmaid, wanted to create a line that stylish women would wear before, during and after pregnancy. She totally got the fact that mamas--no matter how much money they did or didn't have--loathe the idea of shelling out for something they can only wear for nine months.

Each of the pieces in Hatch's tightly edited "14 Looks to Love" are building blocks for the perfect timelessly chic wardrobe. There's a cool blouson-sleeved cardigan made from Japanese sweatshirting, a perfect long-sleeve t-shirt and a sick canvas swing coat (pictured) with an oversized collar.

The pieces are roomy enough to cover a growing belly, yet streamlined so you never look like you're actually wearing maternity garb. The only downside are the price tags. An Errands Dress will run you $178. Mind you this particular day dress is way adorable and comes with two handy pockets in the front and can also be worn with jeans as a tunic. But still.

Thankfully, Hatch just announced a great holiday sale. Everything is now 15% off. Plus, for every purchase made, Hatch will donate $5 to Every Mother Counts. Now I don't have to feel guilty for spending more money on a dress to run the errands in than the errands themselves.

-Melissa

Shop the Hatch collection now and get 15% off with code HOLIDAY through December 23rd. 

Find More: Mama Wear, Maternitywear That Doesn't Suck, Sales, Whoo!