Ever since I can remember, my family has used cloth instead of paper, to wrap gifts. My mom was ahead of her time, I tell you, because now it's all the rage. And for good reason, really. Or should I say good reasons? Cloth is beautiful. And it's reusable.
The fabric gift wrap from Chewing the Cud (okay, not a big fan of the name) take the whole reusable gift wrap up a notch with organic cotton and gorgeous soy-based ink prints. And each one is printed with a simple message for the recipient. I'm quite taken with the Give Cheer one, myself. But maybe that's just because I like the color name -- persimmon.
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A good friend of mine always does this for wedding showers (with napkins from their registry, pinned together as necessary) and baby showers (receiving blankets or burp/washcloths, again with the pinning if needed). They always look really chic and the recipient loves the double-duty gift!